Journey StudioDiscuss your question ↗First —
a real experience.
What they looked for, what they compared and why they chose or declined. We discuss what actually happened.
Product studio · CustDev + CJM
Why do customers
choose your business?
Name the main reason.
How do you know?
Why does a customer buy?
Where do they change their mind?
Someone considered a trip but never enquired. Understand why before changing your price or website.
First —
Then —
the whole customer journey.
Questions, doubts and barriers before and after a purchase. Customer accounts refine the map and help decide what to test first.
Start with a question.
You do not need a brief yet.
You do not have to choose a method in advance. Select the question most relevant to your business.
From a question to research
Understand the moment of refusal.
Reconstruct a specific journey: what attracted them, what they compared and when doubts appeared. Choose a change to test.
From a customer account
to your next action.
Our Journey Studio platform links the research plan, interviews and evidence behind findings. Explore how this can work.
Jost / Journey StudioDemo · synthetic data
Sample project
Choosing a trip
Business question
Why does someone consider a trip but never enquire?
What we are testing
Could uncertainty about the total cost become a barrier to purchase?
This is an assumption. It needs to be tested against real evidence.
Next steps
Select the steps to try the task interface.
Customer Development
Experience, rather than assumptions
Fictional quote
“The page showed the tour price. But I could not work out the extra travel and food costs. I decided to come back later.”
Observation
The person lacked information about the total trip budget.
Limitation
One account does not describe an entire audience. Compare different customer experiences and test the hypothesis.
Customer Journey Map
Where does a barrier appear?
Customer question
“Is this trip right for me?”
Possible barrier
It is unclear who the programme is intended for.
What to test
Does the description explain who the format suits?
The demo map shows assumptions. Research refines them using customer experiences.
An interactive demonstration, not a client workspace. All examples are fictional. Demo changes are not saved.
Test the idea first.
Then decide whether to invest more.
Define
Define the business question, who to ask and what to discuss. Agree the plan and deliverables before starting.
Understand
Explore reasons for choosing or declining. Explain the evidence, limitations and gaps behind findings.
Test
Choose the first change, how to test it and how to assess the outcome. Prototyping is quoted separately.
The outcome: evidence for a decision.
Who to build for, what to change and how to test an idea. We help you move from a hypothesis to research and a prototype.
A team that connects
research with product work.
We work on launches, value propositions and customer journeys, combining research with prototype development.
Our own platform
We develop Journey Studio ourselves. Your workspace contains published materials, findings and project tasks.
Findings you can act on
We discuss how to apply findings to your question, showing their evidence, limitations and next steps.
A format for your question.
Three main formats, with additional work quoted separately.
Research setup
from ≈ $360
one-off
Start obtaining customer accounts. Preparation and organisation are agreed around your question.
One-off research
from ≈ $2,990
one-off
For a decision that needs customer evidence. The research scope is documented in the plan.
Monthly support
from ≈ $1,200
per month
For ongoing work on product questions. Meetings and the scope of work are agreed in advance.
Additional work
Quoted separately
based on scope
Prototyping and usability testing: test scenarios, observations and a list of improvements.
USD amounts are indicative equivalents, not commercial quotes. Bank of Russia rate on 1 October 2026: $1 = RUB 83.5588. Rounded to $10. Final currency and price are agreed before work begins. Source
Prototyping and testing are not included in the base prices. Deliverables are agreed in advance.
Know before you start
what you are paying for.
What will you receive?
Agree the question to explore and the answers and materials your decision needs. Document the scope in the research plan.
What will your team need to do?
Agree who conducts interviews and provides data access, how much time your team needs and when the work happens.
How is the cost agreed?
Agree the scope and cost before starting. New tasks, prototyping and launch work are quoted separately.
Your next step
A product question
or a new idea?
Tell us what you want to understand about customers.
Start with a question; a finished brief is not required.
Kaya is Journey Studio’s AI assistant and enquiry contact. In the first conversation, we clarify your question and suggest a format. Scope, cost and timing are agreed before work begins.